Google has announced that its Search Central Live event series is returning to South America in 2026, with scheduled in-person events in São Paulo, Brazil (Feb 24) and Buenos Aires, Argentina (Feb 26).
Search Central Live is a flagship experience organized by the Google Search Central team to bring direct education, insights, and networking opportunities to local Search ecosystems — from advanced technical guidance to practical SEO fundamentals.
Unlike virtual conferences or livestreamed keynotes, these events emphasize face-to-face learning from Google’s engineers and Search experts, enabling attendees to deepen their understanding of how Google Search fundamentally works and how to build sites that perform well.
The return to Brazil and Argentina in 2026 signifies Google’s continued focus on regional Search communities and the importance of localized SEO expertise as Search evolves with more AI-driven signals and internationalization efforts.
Earlier iterations of Search Central Live have helped site owners, developers, and SEO professionals better interpret algorithm mechanics, leverage Search Console tools, and adopt structured data practices effectively — skills that are increasingly vital in the era of AI-integrated Search.
As registration deadlines approach and confirmations are sent, SEO communities in Latin America are preparing for deep dives into core Search topics from HTML best practices to advanced indexing and ranking discussions. This move underscores that Search fundamentals still matter deeply, even as the landscape undergoes transformational AI-driven changes.
FAQ
Q1: What is Search Central Live?
Search Central Live is Google’s flagship in-person event series for Search professionals, developers, and site owners to learn directly from Google’s Search team about how Google Search works and how to build successful sites.
Q2: Where and when are the 2026 events?
In 2026, Search Central Live returns to São Paulo on February 24 and Buenos Aires on February 26, offering regional access to Search guidance.
Q3: Who should attend these events?
These events are designed for SEO professionals, developers, content creators, website owners, and anyone interested in optimization best practices directly from Google’s Search experts.
Source: https://developers.google.com/search/blog/2026/01/search-central-live-brasil-argentina
