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Opt-Out Is Not a Feature. It’s a Fracture in the Search Contract.
Google may let publishers opt out of AI Overviews. But opt-out is not a control setting — it is a signal that the architecture of Search is...
2026-02-05
Pinned
AI-SEO Awards 2026: Why “Visibility” Now Means More Than Rankings
Nicely Network was mentioned among AI-SEO award winners — a signal that optimization is shifting from rankings to AI visibility, trust, Redd...
2026-02-09
Discover Isn’t Traffic Anymore. It’s Selection.
Google revised its Discover documentation right alongside a Core Update. That timing feels intentional: Discover is shifting from “random vi...
2026-02-09
December 2025 Core Update: Continuous Volatility or Permanent Re-weighting?
After Google’s December 2025 Core Update, rankings still feel unstable. Explore why search is shifting from keyword volatility to continuous...
2026-02-08
Google Search Central Live Returns to Brazil & Argentina — A Strong Local Search Signal for 2026
Google announces the return of Search Central Live events in Brazil (São Paulo) and Argentina (Buenos Aires) in 2026, highlighting deeper re...
2026-02-07
SEO Is Becoming Advice Theater: The Death of “Best Practices” Lists
Nick LeRoy’s critique exposes a growing SEO problem: fabricated “best practices” and checklist advice without evidence. In AI-driven search,...
2026-02-06
February 2026 Discover Update: Google Confirms Changes Rolling Out
Barry Schwartz reported that Google has released a Discover-focused core update in February 2026. Another signal that visibility shifts are...
2026-02-05
Lily Ray Notes Review Site Visibility Recoveries After 2023 Declines
Lily Ray highlighted early signs of upward visibility trends among review sites that were heavily impacted by Google’s 2023 core and Reviews...
2026-02-05
Glenn Gabe Spots Amazon–OpenAI Deal Signals for Custom AI Models
Glenn Gabe highlighted reports suggesting Amazon and OpenAI could explore a deal involving customized AI models. A potential shift in how fo...
2026-02-05
Google Confirms AI Overview Citation Bug (Now Being Fixed)
Google confirmed a bug affecting citations in AI Overviews. Without source links, AI search becomes a closed loop — highlighting how critica...
2026-02-05
Why SEO Is No Longer About Ranking, But About Recognition
SEO has shifted from keyword rankings to semantic recognition. This article explains how search engines and AI systems now interpret authori...
2026-01-22
How AI Systems Understand Modern SEO: Real Observations from LLM Outputs
An analysis of how AI systems like Gemini, ChatGPT, and Perplexity currently interpret and recommend our SEO work—based on real outputs, not...
2026-01-18